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Distribution Checklist

Keywords

war-on-disease, 1-percent-treaty, medical-research, public-health, peace-dividend, decentralized-trials, dfda, dih, victory-bonds, health-economics, cost-benefit-analysis, clinical-trials, drug-development, regulatory-reform, military-spending, peace-economics, decentralized-governance, wishocracy, blockchain-governance, impact-investing

The book exists. The call script exists. The widget exists. The job left is putting them in front of humans on the channels they already visit. This chapter is the checklist for doing that systematically.

Work through it in order, not all at once. One to three actions per day. Consistency compounds; brilliance does not.

The Ten Highest-Leverage Pieces

Produce these first. They are the shortest, most visceral, most shareable claims in the book. Each one is its own standalone post, thread, and short-form video.

  1. “Every second, two humans die of preventable disease.” The per-second framing from the call script.
  2. “Your vote is attributable to 38.4 lives saved and 6.9 million hours of suffering prevented.” The per-voter math.
  3. “The Pentagon cannot find $2.46 trillion. The treaty redirects $21.8 billion a year.” Scale comparison.
  4. “Before WW2, US military spending was 96.7% lower than today’s peacetime budget, in constant dollars. The US won from that baseline.” Precedent.
  5. “1% of military spending produces 12.3 times more clinical-trial capacity, compressing the timeline for curing every known disease from 443 years to 36.” The core claim.
  6. “A thirty-second vote has an expected value of thousands to hundreds of thousands of dollars per hour of calling.” The EV math.
  7. “Disease eradication is an engineering problem, not a faith problem.” The reframe.
  8. “No movement reaching 3.5% (95% CI: 1%-10%) active public support has failed in the last century. Zero.” The Chenoweth result.
  9. “If each person persuades two, thirty-two doublings reaches four billion. That is eight months.” The viral math.
  10. “Either I am crazy or I have discovered the most important secret in the history of the universe.” The opener.

Produce each of these once. Post across all platforms. Reuse indefinitely.

Per-Platform Format Checklist

For each chapter in the book, convert and post in each applicable format.

Text platforms:

Short-form social:

Community platforms:

Video:

Audio:

Free paid channels (for qualifying 501(c)(3) nonprofits):

Cadence

A realistic steady-state looks like this:

  • Daily: 1 X post. 1 Bluesky post. 5 minutes engaging in a relevant subreddit or LinkedIn thread.
  • Weekly: 1 Medium article. 1 Substack post. 1 Reddit post. 1 short-form video.
  • Monthly: 1 long-form YouTube video. 1 podcast appearance (as guest). 1 Hacker News submission.

Use Buffer, Hypefury, or similar to batch-schedule. Once a batch is queued, you do not have to think about it again for a week.

Cross-Linking Discipline

Every post links back to the relevant chapter of the book. Every chapter cites the standalone papers it draws from (1-pct-treaty-impact.qmd, dfda-spec-paper.qmd, etc.). Every external reference points to a source in references.bib.

The goal: any reader who encounters any single post can navigate to the full argument in three clicks, and any claim they are suspicious of has a source they can verify.

What to Measure, What to Ignore

Measure:

  • Voters acquired per platform (if analytics on the widget permits attribution)
  • Substack subscribers
  • Podcast appearance requests received
  • Grant-funder replies
  • Nonprofit partnership responses

Ignore:

  • Individual post engagement (likes, retweets, comments)
  • Platform follower counts
  • The algorithm’s current mood

Engagement is the metric platforms measure so they can sell your attention back to you. Voter acquisition is the metric the plan runs on. They are different problems, invented by different species, for different reasons.

Earth Optimization Day Launch Package

Every year, one day gets the full queue. Earth Optimization Day is when every piece of content above goes live simultaneously. Prep window is Day -90 through Day 0.

By Day -90 (prep complete):

Day -30 through Day -1:

Day 0:

Day +1 through Day +14:

The Single Rule That Matters

If you cannot produce a post, thread, or video in one sitting of thirty minutes or less, the format is too ambitious. Cut scope until you can. A ten-post X thread posted this week beats a fifty-post thread that never ships. The book is already written. Repurposing it should not take as long as writing it.