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Viral Marketing Strategy

Keywords

war-on-disease, 1-percent-treaty, medical-research, public-health, peace-dividend, decentralized-trials, dfda, dih, victory-bonds, health-economics, cost-benefit-analysis, clinical-trials, drug-development, regulatory-reform, military-spending, peace-economics, decentralized-governance, wishocracy, blockchain-governance, impact-investing

How to Make Curing Disease More Viral Than Cat Videos

How to Make Curing Disease More Viral Than Cat Videos

Historical analysis shows: Every peaceful movement that gets 3.5% active support succeeds.

The Message That Spreads

What Doesn’t Go Viral

  • “Please donate to clinical trials” (boring)
  • “Policy proposal for healthcare reform” (sleep-inducing)
  • “Consider supporting this initiative” (ignored)

What Does Go Viral

A visual comparison contrasting the scale of global destructive power and military spending against the lack of medical solutions and humanitarian funding, highlighting the ‘greed plus altruism’ intersection.

A visual comparison contrasting the scale of global destructive power and military spending against the lack of medical solutions and humanitarian funding, highlighting the ‘greed plus altruism’ intersection.
  • “Humanity has 13,000 nukes138 but no cure for your kid’s cancer” (rage-inducing)
  • “You’re spending $340 (95% CI: $333-$347)/year on killing people, $8/year on curing them” (shocking)
  • 272% investment returns while saving humanity” (greed + altruism)

The Viral Formula

\[ \text{Emotion} + \text{Personal Stake} + \text{Shareability} = \text{Viral} \]

Emotional Triggers

  • Anger: “FDA delays kill more than the drugs139
  • Fear: “You’ll die of disease, not war”
  • Hope: “You could cure this in 10 years”
  • Greed: “272% annual returns forever”

Personal Stake

  • “Your tax dollars: $340 (95% CI: $333-$347) to war, $8 to cures”
  • “Your mom dies while bureaucrats meet”
  • “Your kid’s rare disease: $0 funding”

Shareability

  • One-sentence summary
  • Shocking statistic
  • Clear call to action

The Content Ladder

Level 1: The Hook (3 seconds)

A visual comparison of global spending, showing a massive scale representing weapons expenditure against a tiny fraction representing medical testing to illustrate the 604:1 ratio.

A visual comparison of global spending, showing a massive scale representing weapons expenditure against a tiny fraction representing medical testing to illustrate the 604:1 ratio.

“Humanity spends 604:1 (95% CI: 453:1-894:1)X more on weapons than testing which medicines work”

  • Simple
  • Shocking
  • Shareable

Level 2: The Emotion (30 seconds)

“While you read this, 50 people died of preventable disease. We have the money to cure them. Humans spend it on weapons instead.”

Level 3: The Solution (3 minutes)

A visual flow showing the redirection of 1 percent of military budgets into pragmatic clinical trials, leading to a 44.1x cost efficiency and the cure of major diseases within 19 years.

A visual flow showing the redirection of 1 percent of military budgets into pragmatic clinical trials, leading to a 44.1x cost efficiency and the cure of major diseases within 19 years.

“A 1% treaty: Redirect 1% of military spending to pragmatic clinical trials. Fund trials that are 44.1x (95% CI: 39.4x-89.1x) cheaper. Cure major diseases in 19 years. Everyone wins.”

Level 4: The Action (immediate)

“Vote YES. Buy bonds. Share this.”

A tiered engagement pyramid showing the progression from an initial 3-second hook to immediate action.

A tiered engagement pyramid showing the progression from an initial 3-second hook to immediate action.

Platform-Specific Strategies

Twitter/X

  • Death counter bots: “147 died while you scrolled”
  • Spending comparisons: Daily updates
  • Quote politicians saying they care
  • Then show their votes for war budgets

TikTok/Reels

  • 15-second videos: “Guess what your taxes buy”
  • Before/after: Dystopia 2050 vs Wishonia 2050
  • Doctors explaining why they can’t cure you
  • Patients explaining why they’re dying

YouTube

  • Long-form explainers
  • Interviews with doctors
  • Financial breakdown of VICTORY Incentive Alignment Bonds
  • Debate: “Is curing disease profitable?”

Reddit

  • AMAs with researchers
  • Data visualizations
  • “ELI5: Why doesn’t my rare disease have treatment?”
  • Financial analysis of bonds

The Referral System

Individual Incentives

  • Share with 10 people → Entered in bond lottery
  • Get 100 votes → Free VICTORY Incentive Alignment Bond
  • Reach influencer status → Speaking opportunities

Influencer Incentives

  • 1M views discussing treaty → $10K in bonds
  • Convert followers to voters → Bonus VICTORY Incentive Alignment Bond allocation
  • Top promoter → Named institute

Corporate Incentives

  • Companies that promote treaty → Tax benefits
  • Employee participation programs → Matching bonds
  • PR value: “We’re saving humanity”

The Meme Arsenal

Economic Memes

  • “Raytheon CEO salary vs rare disease research funding”
  • “Cost of one F-35140 = ~160 Oxford-style trials”
  • “We have money for 13,000 nukes but not your insulin”

A visualization of opportunity costs comparing military expenditures to healthcare funding, such as the cost of a single F-35 fighter jet equated to 160 clinical trials.

A visualization of opportunity costs comparing military expenditures to healthcare funding, such as the cost of a single F-35 fighter jet equated to 160 clinical trials.

Emotional Memes

  • “Why is my kid dying while governments build Skynet?”
  • “Imagine if humanity spent weapons money on cures”
  • “The government chose missiles over your mom”

Comparison Memes

  • “Military budget breaks your screen / Clinical trials barely visible”
  • “Days to approve weapons: 1 / Days to approve cancer cure: 6,205141

The Influencer Strategy

Target Categories

A visual comparison of four target audience segments, illustrating their total reach in follower counts and the primary psychological drivers for each group’s support.

A visual comparison of four target audience segments, illustrating their total reach in follower counts and the primary psychological drivers for each group’s support.

Health/Wellness (100M+ followers combined):

  • They already care about health
  • Their audience is health-conscious
  • Natural fit for cure advocacy

Finance/Investment (50M+ followers):

  • 272% returns is compelling content”
  • Financial analysis is their specialty
  • Greed motivates sharing

Gaming/Tech (200M+ followers):

  • Young, internet-native
  • Understand decentralization
  • Hate bureaucracy

Political (150M+ followers):

  • Both left and right can support
  • Bipartisan message
  • Career-making position

The Pitch to Influencers

“Make one video about a 1% treaty:

  • Engineered to go viral (emotional + controversial)
  • Positions you as visionary
  • Potential to save millions of lives
  • Plus: Offer them bonds”

A strategic breakdown of the influencer pitch, illustrating the four pillars of the value proposition: virality, reputational status, humanitarian impact, and financial incentives.

A strategic breakdown of the influencer pitch, illustrating the four pillars of the value proposition: virality, reputational status, humanitarian impact, and financial incentives.

The Data That Spreads

Daily Updates

  • “Today’s death toll: 150,000142
  • “Total spent on war today: ~$7.4 billion”
  • “Total spent on cures today: $186 million59
  • “Ratio: Still insane”

A proportional comparison showing the massive disparity between daily global spending on warfare versus medical research for cures.

A proportional comparison showing the massive disparity between daily global spending on warfare versus medical research for cures.

Personal Calculators

  • “Your tax contribution to war: $340 (95% CI: $333-$347)
  • “Your tax contribution to cures: $8”
  • “If you redirected 1%: Lives saved: 0.003”

Comparison Tools

  • “Your city’s military spending could fund X trials”
  • “Your state’s military budget could cure Y diseases”

The Controversy Strategy

Hot Takes That Generate Engagement

  • “FDA has killed more Americans than terrorists139
  • “NIH is a $47B (95% CI: $45B-$50B) jobs program, not a cure program”
  • “Your vote doesn’t matter (Princeton proved it)”
  • “We’re building Skynet while your mom dies”

Expected Pushback (and Responses)

“You’re oversimplifying!”

→ “And you’re overcomplicating. People are dying.”

“This will never work!”

→ “Oxford RECOVERY trial143 already proved it works.”

“The military needs its budget!”

→ “The treaty takes 1%. Nations keep 99%. Relax.”

The Metrics

Viral Success Indicators

  • Phase 1 (Month 1-3): 10M aware
  • Phase 2 (Month 4-6): 100M engaged
  • Phase 3 (Month 7-12): 280M committed

Conversion Funnel

  • Aware: Saw the message
  • Engaged: Clicked, read, watched
  • Shared: Told others
  • Committed: Voted YES or bought bonds

Target Ratios

  • 1 billion aware → 500M engaged → 280M committed
  • Share rate: 50% (if content is good)
  • Commitment rate: 56% (if message resonates)

A marketing funnel visualization illustrating the target conversion rates from awareness to commitment.

A marketing funnel visualization illustrating the target conversion rates from awareness to commitment.

The Timeline (Years 1-2 of the Roadmap)

This viral marketing campaign builds awareness and support during the first 18 months, preparing for the treaty push in months 19-36. See The Roadmap for the complete 3-year plan.

A timeline illustrating the 36-month roadmap, divided into an 18-month marketing phase followed by an 18-month treaty push.

A timeline illustrating the 36-month roadmap, divided into an 18-month marketing phase followed by an 18-month treaty push.

Months 1-6: Foundation & Launch

  • Launch website and core content
  • Recruit first 100,000 advocates
  • Influencer partnerships begin
  • Viral campaigns and media coverage

Months 7-12: Acceleration

  • Reach 100M people aware
  • Scale referral program
  • Political pressure begins building

Months 13-18: Critical Mass

  • 280M voters committed
  • Media saturation
  • Politicians feel pressure
  • Ready for treaty push (months 19-36)
  • Mainstream coverage

The Strategy

Don’t ask people to donate. Don’t ask people to change. Ask them to vote for not dying.

A conceptual diagram contrasting three strategies for engagement, highlighting ‘Voting for not dying’ as the uniquely effective path to virality compared to asking for donations or change.

A conceptual diagram contrasting three strategies for engagement, highlighting ‘Voting for not dying’ as the uniquely effective path to virality compared to asking for donations or change.

That’s the easiest thing to make go viral.

Because everyone, eventually, doesn’t want to die.